Ettan White Portion

Ok everyone, this is my first ever snus review it's going to be an original, a classic staple in the snus world... Ettan White portion!

Ettan, first introduced in 1822 as Sweden's number one snus and there's a reason for that, is a classic simple product with simple ingredients, tobacco, water and salt. It has a very simple taste profile, mild tobacco with a slight hint of salt and some unsweetened dark chocolate undertones. As a white portion the flavor is a little more subdued than with los or original portion(due to the skipped wetting process) but is still  a great flavor. With the los and original the flavor and nicotine come on a lot faster. With a white portion the flavor takes a backseat for the first few minutes until it gets moist. Once moist and ready to go Ettan White offers a top quality straight forward tobacco flavor with a hint of salt, not overly strong or in your face by any means but enough to let you know its there.

As with most Swedish Match products, it comes in the standard 24 portion can in the Star Formation with doesn't add or take from the taste but adds a bit of class to the product it self and shows how good the quality of the company is to take the time to make sure the snus not only taste good but is pleasing to the eye as well.

A little fluffing( rolling the portion between the fingers to evenly distribute the tobacco) is required due to the wedge shaped from the star formation. Once in the lip it is very comfortable. The portion material is soft like most other Swedish Match products with soft edges that don't irritate the gums or lip. The moisture content is pretty high if I had to guess somewhere between 45-50% moisture of the tobacco. Being a white portion the drip( juice run off) is very minimal and sets in about 40-45 minuets into it. The drip itself is very pleasant and easy to swallow with minimal throat irritation. Nicotine content is the standard 8mg per gram (these are 1 gram portions), nothing over the top but satisfying none the less. Ettan white is a long lasting portion that I can use for 1.5-2 hours at a time before I notice flavor loss and toss it.  This is a portion in my daily rotation that I use probably 3-4 times a day its a flavor I never get tired of. People making the transition from American dip to snus find this product as close to Copenhagen as snus can get which helps makes the transition for them a little easier. Ettan is a premium snus so the price tag is usually around 4-5 dollars depending on where you buy www.snuscentral.com usually has deals going that cut the cost especially if ordered by the roll sometimes 20-25% off per can sometimes buy 10 get 5 free. Hope you enjoyed the review. Please feel free to leave a comment below all feedback and questions welcomed!